The role of AI tools in the candy industry
2026-05-27 16:41
Artificial intelligence (AI) is a key driving force leading a new round of technological revolution and industrial transformation. The 2023 Central Economic Work Conference proposed vigorously promoting new industrialization, developing the digital economy, and accelerating the advancement of artificial intelligence. In recent years, the deep application of AI in the food industry has injected new momentum into the industry's development. According to data released by market analysis firm Mordor Intelligence, the application value of artificial intelligence in the food and beverage market is expected to reach $29.94 billion by 2026, with a compound annual growth rate exceeding 45.77% from 2021 to 2026. As AI permeates every aspect of the food industry, how to view both the positive and negative effects of AI in the food sector has become a hot topic of discussion in the current industry and scientific community.
Designing formulas and drawing packaging ......
AI integrates into the entire food brand chain
At the beginning of 2023, artificial intelligence represented by ChatGPT surged forward, and the food industry saw a wave of "AI+" creativity emerge in marketing, packaging, products, and more.
"AI technology has broad application prospects and market space in the food and beverage industry, playing an important role in every stage from research and development, production, sales to quality control. AI technology improves enterprise production efficiency, helping companies optimize sales models, change product R&D and innovation methods, and profoundly transform the competitive landscape of the food and beverage industry. said veteran AI expert Guo Tao.
Previously, Coca-Cola's global creative platform "Lechuang Wujie" launched a brand-new limited product—the first sugar-free Coca-Cola "Future 3000 Years" created in collaboration with AI. It is understood that this is a commercial product involving AI technology from flavor development and packaging design to product promotion.
Many food brands have also adopted AI as a key tool for digital transformation, continuously pushing the boundaries of imagination. Nestlé is one of the earliest food and beverage companies to embrace AI, aiming to boost productivity by providing generative AI for daily office work. At the end of 2023, McDonald's announced a partnership with Google to deploy generative AI to optimize massive data from thousands of restaurants, aiming to improve restaurant operational efficiency.
AI technology is bringing a disruptive technological revolution to the food industry. Beyond providing assistance in daily office work, AI demonstrates astonishing efficiency and "talent" in new product development speed, creative novelty, and consumer taste preferences.
In October 2022, Kraft Heinz released a plant-based cheese developed based on AI technology.
In March 2023, Zhong Xuegao launched an ice pop featuring "AI full-chain creation," with AI technology covering every step from naming and flavor selection to packaging design and product promotion;
In April, Yili launched six AI-made milk packaging designs, corresponding to six keywords: "Sense of Technology, Natural Vitality, Eastern Aesthetics, Futurism, Minimalism, and Innocence";
In May, Wanglaoji launched its first batch of AI-designed jars—"A Thousand Miles of Rivers and Mountains Cans," "Mountain Creek Moonlight Cans," "Climbing High to Gaze at Autumn Cans," and "Pine Soaring to the Clouds Cans."
A relevant person in charge at Wanglaoji once stated, "In production and design, AI technology can provide more diverse ideas and technical assistance. In design, a field that requires great creativity, using AI tools allows companies to efficiently present ideas." ”
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The role of AI tools in the candy industry
Artificial intelligence (AI) is a key driving force leading a new round of technological revolution and industrial transformation. The 2023 Central Economic Work Conference proposed vigorously promoting new industrialization, developing the digital economy, and accelerating the advancement of artificial intelligence. In recent years, the deep application of AI in the food industry has injected new momentum into the industry's development. According to data released by market analysis firm Mordor Intelligence, the application value of artificial intelligence in the food and beverage market is expected to reach $29.94 billion by 2026, with a compound annual growth rate exceeding 45.77% from 2021 to 2026. As AI permeates every aspect of the food industry, how to view both the positive and negative effects of AI in the food sector has become a hot topic of discussion in the current industry and scientific community.
With the upgrading of consumption, traditional foods are becoming increasingly healthier, and candies are also upgrading towards a healthier direction. At present, the entire candy industry is trying to find new breakthroughs in creativity such as functionality, vegetarian nutrition, and sugar reduction, which has become a key trend in the innovation of the candy industry. Functional sugar In the candy category, functionality is a promising development direction. Although the market share of functional candies is relatively small at present, their health benefits are still a significant growth point that cannot be ignored. According to data from the China Academy of Commerce Industry Research, the sales of functional candies in the domestic market have grown significantly, and it is expected that the functional candy market will exceed 8.6 billion yuan by 2022. According to NBJ data, the global sales of functional candies doubled in just four years (2014-2018). Among functional candies, gummies are particularly popular. According to Tmall's consumption data, in 2020, functional gummies became a rapidly growing consumer form of health products among young groups such as the post-90s and Z-generation. At present, there are gummies on the market that supplement vitamins and minerals, DHA gummies, yeast zinc gummies, probiotic gummies, melatonin gummies, collagen gummies, and other products. The emergence of functional candies is an extension of traditional candy brands to high-end product categories, and it is a high-level and multi-level demand from consumers for candy products. sugarless candy With the increasing demand for health, the trend of "low sugar, no sugar" has emerged, and consumers have also made demands for candy products - not only to be nutritious and healthy, but also to have less sugar. Against the backdrop of sugar reduction becoming a global trend, the daily demand for traditional candies is gradually decreasing. The report on in-depth market research and investment strategy recommendations for the candy industry from 2019 to 2023 shows that in 2017, China's candy production was 3.31 million tons, a decrease of 6.0% from 3.52 million tons in 2016; In 2018, China's candy production decreased to 2.88 million tons, a year-on-year decrease of 13.0%, and the decline rate further increased. For this reason, many companies have launched sugar free lollipops, such as Dr. Xiong's sugar free lollipop, Three Squirrels and Little Deer Blue Blue Sugar free lollipop, Sugar Cube Sugar free lollipop, etc. The development of sugar free candies is worth looking forward to. Vegetarian candy The plant-based proposition is another important consumer trend in the candy market. Data shows that from 2016 to 2020, the compound annual growth rate of candy products claiming to be vegetarian was 17%, while the compound annual growth rate of candy products claiming to be plant-based more than doubled last year. Candy manufacturers are removing raw materials such as dairy products, gelatin, and blush to meet the growing demand for plant-based products, which are not only seen as healthier but also more ethical and sustainable. For example, the low sugar vegetarian gummies launched by Canadian candy brand Yumy Bear use plant-based ingredients instead of gelatin. In recent years, with the diversification of consumer health demands, many candy manufacturers have regarded the research and development of new products that meet consumer needs as their top priority, injecting new vitality into the candy market with a continuous stream of innovative products. Riding the "health" train, the candy industry is slowly moving forward.
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